Sergio Barata

Sergio Barata

General Manager

Sergio Barata is the General Manager for EMEA and has been with the company since 2008. His focus is improving workforce safety, compliance and enabling organisations to become more profitable through information empowerment and productivity.

Recent articles
Are you keeping your new year’s resolutions on the road?
Are you keeping your new year’s resolutions on ...

Keeping on the straight and narrow. Everyone wants to be better, and that includes your fleet

Enterprise management

Harnessing the power of technology to help stay safe this winter
Harnessing the power of technology to help stay...

Winter weather is a safety and efficiency threat for the mobile workforce. Those without the right tools will be left out in the cold.

Enterprise management

MRM: A smarter way to protect public transport
MRM: A smarter way to protect public transport

Platforms such as Mobile Resource Management (MRM) could help improve passenger safety on public transport

Enterprise management

MRM: A smarter way to protect public transport
MRM: A smarter way to protect public transport

Platforms such as Mobile Resource Management (MRM) could help improve passenger safety on public transport

MRM: A smarter way to protect public transport

Platforms such as Mobile Resource Management (MRM) could help improve passenger safety on public transport

Enterprise management

Dummies guide Video to Mobile Resource Management

Video - Dummies Guide to Mobile Resource Management

Enterprise management

Research finds Ops directors need new tools

79% of senior operational decision makers believe they need a better way to efficiently manage their mobile workforce operations

Enterprise management

Tackling Black Friday and the Christmas season

Logistics managers and ops directors turn to tech to help cope with the influx of seasonal orders

Enterprise management

Mobile Resource Management – driving efficiency in the Airline Serv...

Airline Services businesses need a robust MRM platform to boost operational efficiency

Enterprise management

In the loop: How MRM can turn around your business by maximising yo...

Your mobile workforce are first on scene but last to the technology rollout. Yet a survey found a MRM platform can boost efficiency by al...

Enterprise management

Gig economy workers experience a lack of care and integration with ...

Research from the Institution of Occupational Safety and Health reveals a disconnect between gig economy workers and employers regarding ...

Enterprise management

Dysfunctional Families

Dysfunctional Families: Is your mobile workforce the poor relation in your enterprise?

Enterprise management

TCFM unifies separate systems

TC Facilities Management unifies separate systems to monitor and manage field workers creating productivity dividends

Enterprise management

Verizon Connect helps leading infrastructure company streamline ope...

Story Contracting cuts reporting time from hours to minutes with Verizon Connect’s Mobile Resource Management (MRM) solutions.

Enterprise management

Three key takeaways from the Commercial Vehicle Show 2018

Conversations with our partners at CV Show 2018 revealed three clear issues keeping enterprises awake at night.

Enterprise management

Connecting your business for digital transformation

MRM supports digital transformation objectives by connecting new services with legacy IT to gain a one-world view of the business

Enterprise management

UK drivers spending more than one day per year stuck in traffic.

New research reveals drivers in UK cities spend more than one day per year stuck in traffic. This adds up to an overall cost of an astoni...

Enterprise management

UK motorists are taking a relaxed attitude towards dangerous driving

The AA has found that over half of UK motorists believe they can get away with dangerous driving due to a lack of police presence on the ...

Safety & security

Lorries can’t limbo

Railway bridges experience almost 2,000 lorry strikes per year. According to recent research from Network Rail, more than half of lorry d...

Safety & security

Creating a culture of safe driving across the Fleet

New study shows the extent to which outside factors can influence your divers’ behaviour

Safety & security

Helping fleet managers with vehicle maintenance

Government statistics reveal that nearly 50% of all class 7 goods vehicles between 3-3.5 tonnes fail their MOTs and highlights why daily ...

Vehicle & equipment management

For now, diesel can be the best choice for fleets

Though fleets should look towards electric vehicles in the long-term, diesel remains the best option in the short- to medium-term

Vehicle & equipment management

Bridging the gap to a fully autonomous world

Driverless cars would be on the UK roads by 2021 under Government plans to invest in the sector. While it will be some time before driver...

Vehicle & equipment management

Building a business case for MRM

A panel of 4 fleet owners including Balfour Beatty discussed some unexpected benefits of telematics and Mobile Resource Management provid...

Enterprise management

Traffic jams cost the UK economy £9bn annually

Traffic jams on major UK roads cost the economy around £9bn a year in wasted time, fuel, and unnecessary carbon emissions states new stud...

Enterprise management

Using the power of the cloud to get through the storm

Storms battered many parts of the British Isles last week highlighting the need for organisations to be prepared for all weathers. Busine...

Enterprise management

Safety Warning for UK roads

New Department for Transport statistics reveal that road deaths have reached a four-year high, and despite strict safety regulations, 40%...

Safety & security

Fleet management systems set to soar

It may be no surprise to those at the sharp end of fleet operations, that a new report from analysts’ predicting that fleet management s...

Enterprise management

New research shows significant rise in fuel costs

This week, Confused.com released research showing petrol & diesel prices have risen by 7p per litre in the last year. Fleet managers are ...

Enterprise management

Autonomous vehicle reality check

It seems everyone is talking about autonomous vehicles and they have tremendous potential for fleets. But analyst Bob O’Donnell’s article...

Enterprise management

UK average speeds fall by 20%

A new study has found congestion in the UK’s major cities has created a 20% decline in average vehicle speeds. Combined with growing traf...

Vehicle & equipment management

New tests announced for ‘self-driving’ lorries on UK roads

The UK government announcement that small convoys of partially self-driving lorries will be trialled on major roads by the end of next ye...

Vehicle & equipment management

More than half of vehicle fleets are missing out on the benefits of...

A new survey from Shell has highlighted more than half of fleet executives still use manual systems for everyday fleet management tasks s...

Enterprise management

Mulholland enjoy 2.5% efficiency gain and expect £50,000 fuel saving

For fleets, small gains can be applied across all your assets to become significant savings. Read how Mulholland Contracts was able to ...

Enterprise management

Making Driver Vehicle inspection Report (DVIR) easier.

A recent post from the FTA reminds us that from vans to HGVs daily vehicle checks are essential. These checks help identify any issues wh...

Enterprise management

Is your fleet’s tyre pressure deflating profits?

Research recently released by tyre manufacturer Michelin estimates that 60% are driving on under-inflated tyres which can reduce the tyre...

Vehicle & equipment management

New diesel & petrol vehicles to be banned from 2040 in UK

Plans to ban production of diesel and petrol vehicles by 2040 will have wide reaching implications across the British fleets. For organis...

Vehicle & equipment management

Is MRM the secret weapon for fleets to avoid peak holiday roadwork ...

With more than 250 sets of roadworks scheduled across major routes all over the country, is MRM the "secret weapon" for fleets to avoidin...

Enterprise management

BVRLA report: drivers uncomfortable sharing data on their driving b...

Report from BVRLA has found 44% are uncomfortable sharing data on their driving behaviour and performance. But do the benefits far outwei...

Enterprise management

Apple introducing a new "Do not disturb while driving"

Apple is introducing a new "Do not disturb while driving" mode for its iOS 11 software update, which is due out soon. This news swiftly f...

Safety & security

The intelligent fleet: bridging the communications gap

Sergio Barata looks at connectivity trends and gazes into the future to help you understand where IoT and connected fleet technology migh...

Enterprise management

Is your fleet running on diesel?

Make your fleet, workforce & assets more intelligent and boost fuel efficiency to create significant economic and environmental improveme...

Vehicle & equipment management

A big week in the world of autonomous vehicles

While fully autonomous vehicles are a way off, your business can use the data centric approach that powers them

Vehicle & equipment management