Simon Austin

Simon Austin

Marketing Manager

As Marketing Manager for ATLANTIC, specialising in the SMB market sector, Simon is responsible for the end-to-end marketing strategy and development for the UK & Ireland regions. With extensive and broad reaching experience in the IT software and business analytics industry, Simon is a strong believer and passionate advocate the transformative power of data, from the historic ‘Big Data’ and Cloud revolution through to the expansive Internet of Things (IOT) movement. Driven by new trends and emerging technologies, Simon creates multi-layered content to help businesses realise the true potential hiding in their data, and how best to realise this potential through the latest technologies and services.

Recent articles
Bad driving is bad for business
Bad driving is bad for business

Discover how bad driving habits can impact your business with tips from Verizon Connect. It's important that your drivers know what is ex...

Safety & security

3 fuel saving tips for your business
3 fuel saving tips for your business

Fleet management and fuel costs go hand in hand. However, that doesn’t mean that businesses need to accept huge fuel bills. Here are thre...

Vehicle & equipment management

3 ways vehicle tracking can help to improve customer service
3 ways vehicle tracking can help to improve cus...

Tracking the location of your fleet with a vehicle tracking system can help you achieve your goals. Learn three ways a system can increa...

Customer service

3 ways vehicle tracking can help to improve customer service
3 ways vehicle tracking can help to improve customer service

Tracking the location of your fleet with a vehicle tracking system can help you achieve your goals. Learn three ways a system can increa...

3 ways vehicle tracking can help to improve customer service

Tracking the location of your fleet with a vehicle tracking system can help you achieve your goals. Learn three ways a system can increase customer service.

Customer service

Benefits of Commercial GPS Technology

Read the many critical benefits of commercial gps technology for businesses. Commercial Truck Drivers and Businesses Benefit from Increa...

Vehicle & equipment management

How Productive Is Your Fleet?

Learn the simple tips and tricks to ensure you're fleet is being as productive as it can be.

Vehicle & equipment management

Make Payroll Pain-Free With Fleet Tracking

Manual process naturally opens the door to inaccuracies, by automating payroll with the help of a GPS system, businesses ensure their emp...

Team management

Are You Getting The Most From Your GPS Solution

Find out if you're currently seeing all the potential benefits of your GPS fleet management solution

Vehicle & equipment management

Big, Beautiful Data

How does being in the know help your business achieve more? Learn how big data can improve your business by knowing the information is ou...

Vehicle & equipment management

Do you know where your drivers are now?

Worried about where your vehicles are? Do you know when your employees really clock off? Take control and sleep easy, our software locate...

Team management

Buy Cheap, Buy Twice

Choosing anything that costs money should take careful thought & consideration. A telematics system is no different. See how to select ...

Vehicle & equipment management

9 ways to bring down fuel costs

Fuel is never going to be cheap and buying less will always improve your bottom line. Make sure you're following these simple steps and r...

Vehicle & equipment management

Haulage: How to handle an increasingly challenging market

The haulage industry has never been without its challenges. Handling multiple shipments across various locations, battling fluctuating fu...

Vehicle & equipment management

Supercharge your utilities company

While every utilities company is different, the challenges they face are anything but. A demanding customer-base, tight margins, tighter ...

Team management

3 ways fleet management software benefits the distribution industry

The demands on the distribution industry have noticeably increased in recent years. With customers becoming increasingly demanding and ma...

Vehicle & equipment management

Are your drivers as safe as you think?

A newly discovered loophole in the way road accidents are reported has thrown the topic of commercial driver safety into the spotlight.

Safety & security

Are your drivers at risk?

A new report by Road Safety Analysis, commissioned by the AA, has found that ‘at-work’ drivers are far more likely to engage in risky and...

Vehicle & equipment management

70% of UK drivers admit to breaking the speed limit

The majority of drivers on UK roads regularly break the speed limit. That’s the finding of a recent report published by MOT and car servi...

Vehicle & equipment management

9 Secrets Series: Timing is everything

Your time is precious, especially if you’re running a business. Yet, how much time do you and your team currently waste running the same ...

Team management

9 Secrets Series: Don't short change yourself

Staff may complete job sheets and not include accurate start and finish times. So, when it comes to billing your customers, you are simpl...

Team management

9 Secrets Series: Optimising from A to B

When it comes to getting from A to B, are your drivers following the quickest and most efficient route?

Vehicle & equipment management

Common Myths Series: All I need is a dot on a map

Many of those who think fleet tracking is too expensive often also believe they are overpaying as they only really require ‘a dot on a map’.

Vehicle & equipment management

9 Secrets Series: Manual processes are both outdated and overpriced

When it comes to your day-to-day operations, do you have manual processes in place which could be automated?

Team management

What does Brexit mean for fleets?

Since the result of the EU referendum on 23rd June 2016, businesses and industry bodies across the UK have attempted to analyse and predi...

Team management

Common Myths Series: Fleet tracking is too expensive

It’s no secret that there’s a cost to installing GPS tracking across your fleet. However, this should be seen as an investment rather tha...

Vehicle & equipment management

9 Secrets Series: You could be letting your vehicles down

Depreciating vehicle values — and everyday wear and tear — can weigh heavily on your bottom line. While vehicles are expensive to maintai...

Vehicle & equipment management

Common Myths Series: All systems are the same

By far the most common system myth is that all GPS solutions are the same. Fleet managers that have used and been left less than impresse...

Vehicle & equipment management

Less paperwork = higher profits?

As the world’s businesses strive to get ever closer to the utopian vision of a paperless office, there’s an old business mantra that come...

Team management

9 Secrets Series: Don't accept bad habits

Do you know how well (or how poorly) your individual drivers perform on the roads?

Vehicle & equipment management

Common Myths Series: Fleet management tools require too much time &...

Rolling out any new technology across your business can seem daunting. This is a valid concern: a fleet manager’s time is precious and mo...

Vehicle & equipment management

9 Secrets Series: Fuel card abuse happens, but it can be stopped

Fuel cards can be a very convenient and easy way to manage your fleet’s fuel purchases. However, without the ability to accurately verify...

Vehicle & equipment management

Common Myths Series: Our current system works fine

Fleet tracking myths don’t just come from businesses that have decided against installing a GPS solution, they’re prevalent among those t...

Team management

9 Secrets Series: You don’t have to pay for wasted fuel

As a fleet owner, fuel can be an enormous and ever fluctuating cost, one that’s hard to control let alone predict.

Vehicle & equipment management

Common Myths Series: We only cover a small area

For many smaller firms that rely on fleets, it’s easy to feel like GPS vehicle tracking is overkill. After all, you only cover a small pa...

Team management

9 Secrets Series: Only pay what you owe

You only bill your customers for hours worked — it should be the same with your staff.

Team management

Common Myths Series: Driver trust

Many fleet managers believe introducing GPS tracking is a declaration of war on driver trust. Is there any truth to this?

Team management

Get your assets under control in 2019

Businesses often find themselves caught in a never-ending cycle of playing catch up and putting out fires, never having time to assess wh...

Vehicle & equipment management

How to stay on trend in 2019

January is often a time of reflection on the year gone by and planning for the one ahead. Did you achieve everything you aimed for last y...

Vehicle & equipment management

What is Telematics?

A combination of the words telecommunications and informatics, it was the joining of these two sciences that resulted in the field of tel...

Vehicle & equipment management

Minimise driver distraction

It almost goes without saying that driving while distracted is potentially dangerous. Yet despite this, four out five UK motorists admit ...

Team management

Mobile phones and mobile workers

Despite harsher penalties, in the UK, for mobile phone use while driving (an instant £200 fine and six penalty points) many drivers still...

Safety & security

Three things your fleet data could be trying to tell you

Your fleet may be producing vast amounts of valuable data every minute of every day but without the technology to help you fully understa...

Safety & security

Visualising your fleet data

The modern world runs on data. We create and consume more than ever before. In fact, 90% of all data ever generated was produced in the l...

Team management

The gamification of fleet safety

Every driver knows the importance of safer driving. But, while it is important, it’s not the most enthralling of subjects.

Safety & security

Are your drivers taking adequate breaks?

This is a question that should concern every fleet manager. For one, the effects of driving while tired can be significant.

Team management

Four lesser known benefits of vehicle tracking

When it comes to summarising the many reasons to implement GPS tracking, it’s only natural that some benefits take precedence over others.

Team management

Three tips for a safer fleet

A safe working environment is of huge importance to every business. For those that rely on fleets, with drivers on the roads among the ge...

Safety & security

Is your tachograph working for you?

For many fleet businesses, the tachograph is merely a legal requirement – simply another box to tick in the life of the fleet manager.

Vehicle & equipment management

Where are your vehicles outside of working hours?

What your drivers get up to outside of working hours is their business. The whereabouts of your vehicles, however, is very much yours.

Vehicle & equipment management

Calling all drivers – here’s what GPS tracking really means for you

Plenty is written, quite rightly, about the enormous potential of GPS fleet tracking to help businesses work smarter and more efficiently...

Team management

Common Myths Series: Driver location

Another common objection to GPS tracking is not that drivers would see it as a breach of trust but that the trust is so strong between dr...

Team management